What Is Your Value Proposition?

“Emphasize what you bring to the table for employers.” It is job search advice you have heard repeatedly. But here is the thing: Identifying your own skills and special qualities is not always that easy.

Sure, your previous jobs and passions can help point you in the right direction. However, when it comes to homing in on those things that will make a hiring manager lift your resume into the air Lion King-style and proclaim, “This candidate. This is the one,” to the entire office? Well, that is not all that simple.

Therefore, it is important to figure out your personal value proposition—or, to put it another way, what specific value you bring for potential employers. Your personal value proposition should be at the heart of your career strategy. A good personal value proposition sets you apart from the competition and underscores your worth to a company.

What is a value proposition?

A value proposition is simply a promise of value to be delivered.

Value propositions are commonly used by businesses to summarize why a consumer should buy a product or use a service. The idea is to convince a potential customer that their product or service will add more value or better solve a problem than other similar offerings will.

The best value propositions are memorable and instantly understandable:

  • Start selling today (Square)
  • Worry less, live more (LegalShield)
  • A great shave for a few bucks a month (Dollar Shave Club)
  • Bring everything you need without checking a bag (Tortuga backpacks)

A small business owner looking for a credit card processor has thousands of options. Square understands that the small business owner is not really looking for a credit card processor, they just want to make sales.

With just three words, Square’s value proposition says a lot. Not only can you start making sales on your website, setting up Square is so easy, you can start making sales on your website today.

That is incredibly valuable to the customers Square is targeting — small business owners.

Craft your personal value proposition

The first step to defining your personal value proposition is to identify your strengths and accomplishments. This sounds obvious, but do not skip this step. When you force yourself to jot down all the things you know how to do (and like doing), you will see themes start to emerge.

From there, ask yourself why an employer would care about these strengths. Again, do not assume that an employer can make the connection between your skills and their needs. Make it so obvious they cannot miss it.

Lastly, take a stab at writing out your personal value proposition in sentence form. Use your own voice and aim for brevity. A good rule of thumb: You should be comfortable using it in casual conversation.

Three additional rules to keep in mind as you craft your personal value proposition:

1. Clarity trumps creativity

Being clever is great, but more than anything it just needs to be clear.

A real LinkedIn headline I saw recently read “Professional disruptor, master storyteller, and conductor of chaos.” Am I hiring a comic book villain here or what? To be clever, the misguided author just left me confused.

Any employer should be able to hear your value proposition and immediately understand it. This does not mean it will resonate with everyone — perhaps the value you bring is not solving a problem they have — but they should be able to quickly grasp what you are offering.

2. Avoid outlandish claims

In the same way that clickbait articles confuse people, so too will a hyperbolic personal value proposition.

“I’m the top social media expert in the galaxy” or “Hire me if you want to see 100x growth within 6 months” have the opposite of their intended effect. Rather than think you are bringing real value; employers will think you are just making stuff up.

No matter what you claim, be prepared to prove it. The personal value proposition is your foot in the door, but once in, you must back it up with evidence of your accomplishments.

3. Adjust for the opportunity

You cannot be all things to all people, but you do need to make subtle changes to your personal value proposition depending on your target.

Take your best guess at what pain a potential employer might be facing and craft your value proposition to solve that pain. And be careful to not get carried away with desperation to land a new job and craft a value proposition that you cannot (or do not want to) fulfill.

Figuring out your own value proposition can be tough. However, taking the time to work your way through these three steps will help you to focus on the things that make you a solid candidate for that specific open role. It will likely involve some scribbling and scratching out, but the most important thing to remember is not to get discouraged.

Do not sell yourself short. You never know what quality or qualification will be the thing that makes the difference and gives you an edge. Even small things—traits and skills that you take for granted—can be just what a company is looking for.

Adapted from a 2019 article on medium.com

4 Comments

  1. Scottved on April 25, 2024 at 11:54 am

    Understanding COSC Validation and Its Importance in Watchmaking
    COSC Validation and its Stringent Standards
    Controle Officiel Suisse des Chronometres, or the Official Swiss Chronometer Testing Agency, is the authorized Swiss testing agency that verifies the accuracy and precision of wristwatches. COSC certification is a symbol of superior craftsmanship and trustworthiness in chronometry. Not all watch brands follow COSC validation, such as Hublot, which instead adheres to its own stringent standards with movements like the UNICO, reaching similar accuracy.

    The Science of Precision Chronometry
    The central system of a mechanized watch involves the spring, which supplies power as it unwinds. This mechanism, however, can be susceptible to external elements that may impact its accuracy. COSC-accredited movements undergo rigorous testing—over 15 days in various circumstances (five positions, three temperatures)—to ensure their durability and reliability. The tests assess:

    Average daily rate accuracy between -4 and +6 seconds.
    Mean variation, highest variation levels, and impacts of temperature variations.
    Why COSC Certification Is Important
    For timepiece aficionados and collectors, a COSC-accredited watch isn’t just a piece of tech but a proof to enduring quality and accuracy. It represents a watch that:

    Presents excellent reliability and precision.
    Ensures confidence of quality across the whole design of the watch.
    Is apt to maintain its value more effectively, making it a sound choice.
    Well-known Timepiece Brands
    Several well-known manufacturers prioritize COSC accreditation for their timepieces, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, provides collections like the Record and Soul, which highlight COSC-accredited mechanisms equipped with cutting-edge substances like silicone balance suspensions to boost resilience and performance.

    Historical Context and the Evolution of Timepieces
    The idea of the timepiece originates back to the requirement for accurate chronometry for navigation at sea, emphasized by John Harrison’s work in the eighteenth century. Since the formal foundation of Controle Officiel Suisse des Chronometres in 1973, the accreditation has become a benchmark for evaluating the accuracy of high-end timepieces, continuing a tradition of excellence in watchmaking.

    Conclusion
    Owning a COSC-validated watch is more than an visual choice; it’s a commitment to excellence and accuracy. For those valuing accuracy above all, the COSC validation offers tranquility of thoughts, ensuring that each certified watch will function dependably under various circumstances. Whether for personal satisfaction or as an investment, COSC-accredited watches distinguish themselves in the world of watchmaking, carrying on a tradition of precise chronometry.



  2. Scottved on April 25, 2024 at 5:31 pm


  3. Scottved on April 26, 2024 at 4:11 pm

    Son Dönemin En Büyük Popüler Kumarhane Platformu: Casibom

    Kumarhane oyunlarını sevenlerin artık duymuş olduğu Casibom, nihai dönemde adından sıkça söz ettiren bir iddia ve casino platformu haline geldi. Türkiye’nin en iyi bahis sitelerinden biri olarak tanınan Casibom’un haftalık cinsinden değişen erişim adresi, sektörde oldukça yeni olmasına rağmen güvenilir ve kar getiren bir platform olarak ön plana çıkıyor.

    Casibom, rakiplerini geride bırakıp eski bahis sitelerinin önüne geçmeyi başarmayı sürdürüyor. Bu alanda köklü olmak gereklidir olsa da, oyuncularla iletişim kurmak ve onlara erişmek da eş miktar önemlidir. Bu durumda, Casibom’un 7/24 servis veren canlı olarak destek ekibi ile rahatça iletişime ulaşılabilir olması büyük önem taşıyan bir avantaj getiriyor.

    Hızlıca genişleyen oyuncu kitlesi ile dikkat çeken Casibom’un arka planında başarı faktörleri arasında, sadece ve yalnızca casino ve canlı casino oyunlarına sınırlı olmayan kapsamlı bir servis yelpazesi bulunuyor. Spor bahislerinde sunduğu geniş seçenekler ve yüksek oranlar, oyuncuları ilgisini çekmeyi başarıyor.

    Ayrıca, hem atletizm bahisleri hem de casino oyunlar katılımcılara yönlendirilen sunulan yüksek yüzdeli avantajlı bonuslar da dikkat çekiyor. Bu nedenle, Casibom çabucak piyasada iyi bir pazarlama başarısı elde ediyor ve büyük bir oyuncu kitlesi kazanıyor.

    Casibom’un kar getiren promosyonları ve ünlülüğü ile birlikte, web sitesine üyelik hangi yollarla sağlanır sorusuna da değinmek gereklidir. Casibom’a taşınabilir cihazlarınızdan, bilgisayarlarınızdan veya tabletlerinizden internet tarayıcı üzerinden rahatça ulaşılabilir. Ayrıca, web sitesinin mobil cihazlarla uyumlu olması da büyük önem taşıyan bir artı sunuyor, çünkü artık pratikte herkesin bir cep telefonu var ve bu cihazlar üzerinden kolayca ulaşım sağlanabiliyor.

    Mobil tabletlerinizle bile yolda gerçek zamanlı iddialar alabilir ve maçları canlı olarak izleyebilirsiniz. Ayrıca, Casibom’un mobil uyumlu olması, ülkemizde casino ve kumarhane gibi yerlerin yasal olarak kapatılmasıyla birlikte bu tür platformlara erişimin önemli bir yolunu oluşturuyor.

    Casibom’un emin bir bahis web sitesi olması da önemli bir avantaj sunuyor. Ruhsatlı bir platform olan Casibom, kesintisiz bir şekilde keyif ve kar elde etme imkanı sunar.

    Casibom’a kullanıcı olmak da oldukça kolaydır. Herhangi bir belge gereksinimi olmadan ve ücret ödemeden siteye rahatça kullanıcı olabilirsiniz. Ayrıca, platform üzerinde para yatırma ve çekme işlemleri için de birçok farklı yöntem vardır ve herhangi bir kesim ücreti isteseniz de alınmaz.

    Ancak, Casibom’un güncel giriş adresini takip etmek de gereklidir. Çünkü canlı bahis ve kumarhane siteleri moda olduğu için sahte platformlar ve dolandırıcılar da görünmektedir. Bu nedenle, Casibom’un sosyal medya hesaplarını ve güncel giriş adresini düzenli aralıklarla kontrol etmek elzemdir.

    Sonuç, Casibom hem emin hem de kazandıran bir casino web sitesi olarak ilgi çekiyor. Yüksek promosyonları, kapsamlı oyun seçenekleri ve kullanıcı dostu mobil uygulaması ile Casibom, casino hayranları için mükemmel bir platform sağlar.



  4. Scottved on April 27, 2024 at 1:09 pm

    주식신용
    로드스탁과 레버리지 방식의 스탁: 투자의 새로운 영역

    로드스탁에서 제공되는 레버리지 스탁은 주식 투자의 한 방법으로, 큰 수익률을 목표로 하는 투자자들에게 매혹적인 옵션입니다. 레버리지를 이용하는 이 전략은 투자하는 사람들이 자신의 자본을 초과하는 자금을 투입할 수 있도록 하여, 증권 장에서 더 큰 힘을 행사할 수 있는 방법을 줍니다.

    레버리지 방식의 스탁의 원리
    레버리지 스탁은 기본적으로 자본을 대여하여 사용하는 방식입니다. 사례를 들어, 100만 원의 자금으로 1,000만 원 상당의 증권을 취득할 수 있는데, 이는 투자자가 기본 자본보다 훨씬 더욱 많은 주식을 사들여, 주식 가격이 올라갈 경우 관련된 더욱 큰 수익을 획득할 수 있게 됩니다. 그렇지만, 주식 가격이 하락할 경우에는 그 손해 또한 크게 될 수 있으므로, 레버리지 사용을 이용할 때는 신중하게 생각해야 합니다.

    투자 전략과 레버리지 사용
    레버리지는 특히 성장 가능성이 상당한 회사에 투입할 때 효과적입니다. 이러한 회사에 높은 비율로 투입하면, 성공할 경우 큰 이익을 획득할 수 있지만, 그 반대의 경우 큰 리스크도 감수하게 됩니다. 그러므로, 투자자는 자신의 위험 관리 능력과 시장 분석을 통해, 어느 기업에 얼마만큼의 자금을 적용할지 선택해야 합니다.

    레버리지 사용의 장점과 위험 요소
    레버리지 스탁은 큰 이익을 제공하지만, 그만큼 상당한 위험도 따릅니다. 증권 거래의 변화는 예측이 힘들기 때문에, 레버리지 사용을 사용할 때는 언제나 장터 동향을 정밀하게 관찰하고, 손실을 최소화하기 위해 수 있는 계획을 마련해야 합니다.

    최종적으로: 신중한 선택이 필수입니다
    로드스탁을 통해 제공하는 레버리지 방식의 스탁은 효과적인 투자 도구이며, 잘 활용하면 많은 수익을 제공할 수 있습니다. 그렇지만 큰 위험도 신경 써야 하며, 투자 결정이 필요한 사실과 조심스러운 고려 후에 진행되어야 합니다. 투자자 본인의 재정적 상태, 위험 수용 능력, 그리고 장터 상황을 반영한 조화로운 투자 계획이 중요하며.



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